I recommand you this portrait from Silicon.com : Daniel Ek
Extract : Daniel Ek co-founded the Spotify on-demand music streaming service in 2006 with Martin Lorentzon but it has been over the past 12 months that it's really taken off. The UK-based company's name is a combination of spot and identify and the 26-year-old Ek has certainly done that with a niche in the music industry.
The service is funded by advertising but the balance of the technology and ads seems to have been the right one while there is also a subscription-based service that does away with the ads.
Ek has a track record of online entrepreneurship having previously founded online advertising portal Advertigo, which he sold to Trade Doubler in 2004, the money from which he used to start Spotify. He's also been CTO for virtual teen community site, Stardoll.
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